URBN.
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E-commerce · Art direction · UI/UX
01 · Context
A streetwear store needs enough visual attitude to feel like part of the brand, while product discovery, sizing and shopping actions still have to remain immediate.
02 · Objective
Build an editorially paced online store where the streetwear identity stays strong without compromising the shopping experience.
03 · Design direction
Editorial photography sets the tone, supported by a dark interface and a controlled accent color for each collection. The layout borrows the rhythm of a lookbook while keeping products and shopping actions easy to identify.
Editorial photography as the primary visual
Controlled accent color for each collection
Products and shopping actions easy to identify
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