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Concept projectSneaker visual identity & e-commerce
RIVAL.
Services
Visual identity · E-commerce · Art direction
01 · Context
A sneaker brand built around frequent drops needs enough consistency to stay recognizable while leaving each release room to develop its own visual attitude.
02 · Objective
Build a recognizable visual system flexible enough to evolve from one drop to the next.
03 · Design direction
A bold wordmark anchors the identity and becomes part of the product compositions. A restrained color system gives each drop one accent, while editorial layouts keep the product imagery expressive without losing brand recognition.
01
Wordmark used as a compositional element
02
One color accent for each drop
03
Product-led editorial layouts
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