Back to portfolio.
Concept projectDonut shop branding & web design
Papa's Donuteria
Services
Brand direction · Menu UX · Web design
01 · Context
A donut shop needs a digital identity that feels playful and distinctive while still making the products, menu and ordering immediately understandable.
02 · Objective
Build a memorable experience where brand personality and products lead naturally into the menu and ordering journey.
03 · Design direction
The design uses the script wordmark as a recognizable anchor, lets the product photography carry the appetite appeal and keeps the menu hierarchy simple enough to scan quickly.
01
Script wordmark used as a brand anchor
02
Product photography kept front and center
03
Simple, scannable menu
Like this direction?